Who Cares About Your Homepage

Ok, I’m not saying your homepage is not important. Once upon a time, not long ago, a homepage was the most important page on a website. That’s no longer true. In today’s age, homepages are becoming less important, because the internet and people’s search behavior have changed.



  • Search engines are indexing individual pages, blog posts, images, etc. People aren’t searching for a baseball bat, taking them to a website’s homepage. They’re looking for an Easton aluminum bat, taking them straight to a page having that information.
  • Email and newsletters links go straight to landing pages on a website. When you have direct contact with your customers, you drive them straight to the information you want them to see.
  • Referral links are directed to individual pages.
  • Social media links link straight to a blog post. 

 The list can on and on. The point is, visitors are not staying on the homepage long so it’s importance is declining. Now I’m not saying to get rid of your homepage or ignore it completely. It still serves a purpose, it gets your visitors to the other pages in your website. There will still be people that visit your website by typing in your address.


So What’s My Point?

  1. Keep it simple. Get rid of all the clutter and stick to a simple design that directs your visitor to the reason they’re there in the first place, information. 
  2. Dedicate more time on the other pages in your website. Make sure they are attractive, easy to read and easy to access. 
  3. Content is still king. Those pages need tons of good, relevant content.


One Last Rant!

More and more I’m seeing websites using sliders. You’ve seen them at the top of the pages. Pictures with headlines that rotate every couple seconds. 

Stop it!! Get rid of them. 

  1. They’re distracting. Especially when you’re trying to read and the picture are changing over and over. And most of the time they change so fast, you can’t finish reading the headline. 
  2. They don’t convert. They are time sensitive and change automatically. They serve no purpose in my opinion. 

Check out the Build A Website page for information on building a website.


Turn Any Passion Into A Thriving Online Business

  1. Choose an interest
  2. Build a website
  3. Attract Visitors
  4. Earn money

 Click on the link below for more information.

Getting Started


Leave your comments and questions below or get a hold of me inside Wealthy Affiliate (profile link).



This article has 7 Comments

  1. Hey Andy,
    Simple…Clean…Efficient and getting the point across. I like your writing style.

    I agree with your point about the home page, when you start thinking like your readers do, who really cares about the homepage.

    Also that thing about the slider, very true. It is very distracting and more often than not, I would immediately click…click…click and then be at some other website wondering how I got there and that is the beauty of the internet lol.

    Thanks, Great Post

  2. HI Andi. thanks for great advice. I am reading your article now and I think you have excellent written. I want to start business as an affiliate marketing. Do you have recommendation which course I should join? I am agree with you slider is boring, in addition for me, it takes time to load the site. thanks for your post.

  3. You know what, I have to agree with you. I used to think the home page is so important. It probably still is because it can also rank, but you strike a good point that people go straight to the posts. So it is indeed about content and keeping things simple. I feel the same way about sliders – no need for that.

  4. Hi Andy,

    Interesting article. I agree that the home page is not the most important page but I don’t know if I agree that the revolving banners should be gotten rid of. What do you base your research on? How did you come to this? I’m of the opinion that this gives a prospective customer the opportunity to see what else you have to offer.

Leave a Reply

Your email address will not be published. Required fields are marked *


Sign up to our newsletter!