Can A Facebook Page Replace A Website?

I was talking to a potential client about social media the other day. I asked him for his website information and he stated he didn’t have one. He said he uses his Facebook page as his website.


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Why not just use Facebook? Everyone is spending their time there already right? Why would people visit my site? Why bother with all the effort of establishing a site, when Facebook has all the traffic I need? 

Here are 3 reasons why that’s not a good idea: 

1. People leave Facebook and not everyone uses it. 

Do you remember a site called MySpace? Guess how many people visit that page now? 

It may not seemed like it anytime soon, but one of these days, Facebook may eventually lose favor. Google Plus is becoming more popular everyday and who says it won’t surpass Facebook. It could be a new site or technology not created yet that gets more popular. Just like MySpace, everyone will move on to the next big thing and Facebook will be a thing of the past. 

What you are doing here is investing on the short-term over the long-term. You are putting all your time and energy into something that will not pay you back in several years. Maybe it benefits your current campaign or initiative—but you can never be sure it’s going to benefit your second or third project.  

How about the people who don’t use Facebook? Believe it or not, not everyone does. Think about that. In the meantime, your website remains undone, and people who don’t use Facebook become incredibly difficult to identify and reach. 

2. Facebook is not under your control. 

You will never control what Facebook does. There are always changes in design, user interface, functionality, likes/followers, ad displays, etc. If you don’t like any changes it makes, too bad. You’re limited in how you can optimize the experience, and your insights (metrics) are limited to what Facebook itself measures and decides to pass onto you. And what happens if you do something that goes against their rules, yep, you get locked out. 

It’s a fact a site with 1 billion users has attractive qualities to anyone building an online presence. I’m not saying ignore Facebook, but realize you don’t call the shots. 

3. A website is the best way to deliver information to your audience. 

First of all, you have total control of your website. Your website will be available till the day you decide to shut it down. Your website serves as a hub for all your activity—online and offline. 

When I seek information, I go to Google and search for it, not Facebook. Why?  Because Facebook is a place for people to stay in touch in an organic way. There’s no structured information delivered. It’s all conversation and social engagement. A website, on the other hand, serves as a hub for all people who are interested in what you have to offer and are seeking more information or updates directly from you. It doesn’t matter if they heard about you online or offline, people are trained to use their mobiles, tablets, and desktops to search for more information, and your website is a 24/7 resource waiting for them.


Is it the Thought Of Building A Website That’s Keeping You From Having One? 

That might have been the case 10 years ago, but today it’s not. In fact, it takes longer to build a Facebook page than a website. 

Check out my Build A Website page and find out how easy it is to build one. 


Turn Any Passion Into A Thriving Online Business

  1. Choose an interest
  2. Build a website
  3. Attract Visitors
  4. Earn money

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This article has 6 Comments

  1. Thanks a bunch Andy for this eye-opening article on why Facebook pages can’t really replace websites. I tend to agree with your view on the whole thing, and I definitely would not use Facebook as my primary platform. I do realize though that it’s a good supplementary platform for building a user page and getting traffic to your main website. Thanks again for this post!

  2. This is a great question you discuss here and you make good points why a facebook page can not replace an own website.

    With your own site you create your own asset, that remains no matter what social media changes will come. And you make it the central spot for showing your authority in your niche, to prove your trustworthyness.

    I gues many people shy away from building an own website, they think they don’t have the skills and time to do it. That’s absolutely no reason anymore today, it really has never been easier to build your own fully functional site.

    Great article!

  3. Some very good points made here. Especially the one where you point out that just like My Space, Facebook could lose popularity.

    I think it is a good idea to have a Facebook page in conjunction with a good website. In this way, you can post on your website and then promote your post through your facebook page.

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