A brand is defined as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” I believe a brand is a lot more than that. More than a logo, a brand lives and evolves in the minds and hearts of potential clients. It’s a set of emotions and ideas consumers associate with your company. With the infinite number of choices offered to consumers these days, many companies are looking for unique ways to connect emotionally with consumers.
More than a “nice to have”, a strong brand is a “must have” in today’s business environment. In fact, a strong brand is a powerful business tool that is essential for success. Most businesses are facing increased competition. To create separation from their peers, businesses need to position themselves as being smarter, better…different.
The following videos will hopefully help you in doing just that.
In this video, we’re going to talk about branding power. It’s very misunderstood and branding is really something that you need to understand if you’re going to grow your business to the point where it’s sellable in the future. If you’re going to grow your business to the point where you’re basically a household name, for the lack of a better expression, then branding power for your products and business is crucial.
Branding That Sucks
In this video, we’re going to talk about how to build a brand that doesn’t suck online. So many people do this wrong. There are things that can help you and things that can totally kill you when it comes to building your brand in this presentation.
I hope these videos were helpful to you. Take some time and check out the other training available to you. I will be adding more regularly.
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